Amanda Lewis

Kinder Surprise - everyone’s favourite childhood chocolate treat has expanded into movie and TV inspired eggs and toys.This included cartoon licensing for 'Justice League' and 'DC Superhero Girls' range.

 

Key objectives specified by the client were to provide clear gender themed designs for both male and female consumers, targeting a younger demographic with fun and vibrant designs while most importantly demonstrating the playability of the toys.

 

My role involved:

• Assisting the art director with the creation
  of the key visual

• Create finished art from the client

• approved concept

• Subsequent concept and finished art
  for POS and packaging rollout