Amanda Lewis

In 2018, Sanitarium launched their new beverage line UP&GO Blends. This new breakfast drink targets health conscious young professionals with 3 appealing flavours with no added sugar.

 

To introduce this new product in a retail environment, the client requested a below-the-line key visual that could be used for an all inclusive POS roll out that would engage shoppers in-store, pre-shop and online.

 

My role: I was involved from the  initial concept generation/ brainstorming of the key visual, through to leading the team in the artworking roll of the approved concepts. 

 

These items included:

• Posters 

• Display bins 

• Gondola displays 

• 3D wobblers / adjuncts

• Printed / digital advertising.