Amanda Lewis

Yates offered an interesting creative challenge. How do you make fertilisers and pesticides appealing and approachable to the average and not-so-average weekend warrior? 

 

The solution was to create a bright and appealing POS suite that easily points the consumer in the right direction on their gardening needs. This started with visually showing the types of seasonal fruit and veggies that Aussies can expect from their summer harvest. These POS items which were activated around retail outlets includes a double sided tear-pad, wobblers, sachets and core flute header cards.